[I wrote this with Reddit's vinyl collecting section in mind, but there's plenty retro-fun to be found in Yacht Rock, so I put it here too.]
When I was growing up I typically craved distorted guitars and plenty of percussion, but even then I had a soft spot for soft rock. Several years ago Channel 101’s comedy web series, Yacht Rock, (contains NSFW language) rekindled my affection for the nonthreatening sounds of classic lite rock hits. Soon my record collection set sail for more tranquil waters.
The Yacht Rock show consists of a dozen shorts that build a hilarious mythology around the creation of soft rock songs of the ‘70s and ‘80s, while spoofing the artists, culture and industry that birthed them. Rather than attempting to cover the entire soft rock spectrum, Michael McDonald and Kenny Loggins are the central figures. The creators “devised the series after noticing the incestuous recording careers of such bands as Steely Dan, Toto, and The Doobie Brothers, and the singer-songwriters Kenny Loggins and Michael McDonald."
The term Yacht Rock plays off the nautical imagery that found its way into so many album covers and lyrics of the time, and it's an apt description of the smooth grooves that seem perfectly suited for the boat shoe and bikini lifestyle. The Yacht Rock moniker has transcended the web series to emerge as its own belated subgenre.
The Yacht Rock era spans from about 1975 to 1984. It took root in the latter half of the '70s when a number of soft rockers veered away from the stripped down singer-songwriter sound in favor of more Jazz-oriented arrangements, resulting in an “urban contemporary finish.” The style, which appealed to fans of pop, R&B, and rock, was at home all over the radio dial. The sound and aesthetic merged seamlessly with the existing culture. The ‘70s charts were already kind to easy-goers like Manilow and Streisand, and the desire to “Steal Away” to a tropical “Escape” was a goal shared by commoners and seafaring yuppies alike.
As the 1980s progressed the easy sounds of Yacht Rock were practically drowned out. MTV, the dominant trendsetter in the times, focused on music with a more energetic, youthful vibe. Yacht Rockers seemed out of place both stylistically and demographically. The channel was blamed for stunting the careers of artists possessing little visual flair such as Christopher Cross.
Some stayed hip by adapting a more lively sound. Kenny Loggins cut “Footloose” and headed for the “Danger Zone” while Hall and Oates made more noise on their ‘84 album Big, Bam, Boom. The strategy didn’t pan out for everyone, Christopher Cross turned to the dark side and introduced loud snares and wah wah pedals on his ‘85 release, Every Turn of the World, which turned out to be a commercial failure.
A personal theory is that Yacht Rock’s demise may have been assisted by Miami Vice. While it kept the tropical setting in vogue throughout the ‘80s, the influential TV series saw to it that beaches and palms no longer amounted to serene utopia; suddenly they served as a backdrop to underworld deals and high action. The show also shifted attention from the chilled-out West Coast to vibrant Miami.
I used to think it odd that so many young, male artists living in such a volatile musical landscape of punk, new wave, disco and hard rock chose to make music so relatively peaceful and agreeable, songs that might appeal to their own parents. But having fully immersed myself in their golden tones it’s easy to understand the allure. As an adult I can appreciate the music as a means to serenity. Life tends to supply enough percussion and distortion.
This brings us to a guided tour of my own Yacht Rock assortment which stays close to the artists featured in the show, like an extended soundtrack. Yet, it should become obvious that my fondness goes well beyond the show. It may have pulled me in, but I stayed for the music. There are plenty of acquisitions yet to be made (Ambrosia, Robbie Dupree, Player and so on) but that just means the thrill of the hunt isn’t over.
Steely Dan- Aja (1977)
Listing Steely Dan among the Yacht Rock set will cause many to take offense, citing their Mensa approved time signatures, their multifarious arrangements, and their production values from on high. Yet just as Lucifer fell from paradise, Steely Dan begat Yacht Rock. Members of Toto cut their teeth as session musicians on several Dan records, and Michael McDonald got his start singing backup for the band. It was former Steely Dan guitarist Jeff “Skunk” Baxter who suggested that McDonald join the Doobies Brothers. He took their offer and tore down their proverbial rock and roll roadhouse to build a piano jazz club with lush leather seats and a fountain in the lobby.
This album is one of the few “high brow” entries on the list, and it does indeed transcend the Yacht Rock genre. Allmusic Guide says that Steely Dan “reached new heights” with this release and the band “ignores rock… preferring to fuse cool jazz, blues, and pop together in a seamless, seductive fashion.” It’s a defining template for Yacht Rock if I ever heard one. Steely Dan is like the well of jazzy smoothness that lubricated everything in its wake.
The Doobie Brothers- Minute By Minute (1978)
The thread that weaves the Yacht Rock quilt together is Michael McDonald. He joined the Doobies in 1975 to replace Tom Johnston whose health was failing. McDonald was more than a stand-in, his “blue-eyed soul” was a velvety pillow that smothered out most of the funky jangles the Doobies had built their sound on. As Wikipedia says, he placed “more emphasis on compound chords and unusual, complex chords and sophisticated progressions with key changes and longer, more developed melody lines.”
Minute By Minute is the third of the four McDonald-era Doobie albums and soon after its release the band was ready to call it quits. McDonald himself was doubting his own sound, and actually agreed with one of his friends who told him that Minute By Minute “sounds like $#!t.” That’s a statement only a fool would believe considering the album charted at number one, and the song “What A Fool Believes” earned them their first Grammys. McDonald can’t take all of the credit, some must go to the co-writer and Yacht Rock staple, Kenny Loggins.
Kenny Loggins- Nightwatch (1978)
Kenny Loggins got his start in the early ‘70s as half of the successful duo, Loggins and Messina, whose folky music foreshadowed the Yacht Rock movement in some ways. However, as his career progressed Loggins kept one foot in the pools of tranquility while dipping the other deep into the perilous rapids of hard rock.
Nightwatch is Loggins’ second solo effort and it gave him his first big solo hit, “Whenever I Call You “Friend,”” a duet with Stevie Nicks. The album is a portrait of a young artist testing the waters of different genres and recording techniques.
He strays further from his mellow roots than ever before. Quiet moments exist, but they are more sultry and atmospheric than pure Yacht Rock smooth. The big exception being “Wait A Little While” that bubbles with jaunty keys, strings, and flutes. Overall, the songs are pretty diverse stylistically, and he even throws a couple cover tunes in the mix. In hindsight, the more rambunctious tracks seem to be his gateways to the danger zone.
Most importantly, Nightwatch marks the historic union of the beards, which is to say the first collaboration between Loggins and Michael McDonald. They made the peculiar decision to record and release their own respective versions of their first co-written track “What a Fool Believes” during the same year. McDonald’s take (which appears on the Doobie Brothers’ Minute By Minute) is light, bouncy and more straightforward than Loggins’ which is more punchy and percussive. Midway through the song Kenny throws in a kitchen sink full of elements like trendy sounding synthesizers, guitar wailing, and old time radio vocal effects. Though the Loggins version came out five months before it, the Doobies’ rendition was released as a single and became their biggest hit. However, they both came away with a Grammy. Loggins and McDonald did the same thing in 1982 when they co-wrote and co-released their own versions of the song “I Gotta Try.”
Toto- Self Titled (1978)
If Michael McDonald is the center of the Yacht Rock world then the guys in Toto are the center of the LA pop rock universe. With skills that were honed as session musicians on hundreds of the most popular records of the decade (including Yacht Rock fathers, Steely Dan), David Paich and Jeff Porcaro decided to make their own music. Their first album is made up of radio ready diddies that fuse a wide range of styles. They often put the guitars up front but there’s an undercurrent of seaworthy jazz rock throughout the album.
Toto have never been the coolest band on the dial, more accurately, they’ve been the whipping boys of the pop music scene. Their critics found a multitude of reasons to criticize them: they’re just a bunch of session players, they fuse too many genres, they’re jazz guys posing as hard rockers, they never found their voice, they have too many vocalists, there’s a “lack of depth or daring,” they’re ugly, their name brings to mind an annoying little dog, and so on. I’ll add that the chorus of one of their early hits resembles a terrible pick up line, “You supply the night, baby, I’ll supply the love.” then on “Georgy Porgy” they repeat a line from a nursery rhyme literally thirteen times.
William Ruhlmann at Allmusic guide makes an interesting point in explaining some of the critical hate when he says, “Toto's rock-studio chops allowed them to play any current pop style... It all sounded great, but it also implied that music-making took craft rather than inspiration and that the musical barriers critics like to erect were arbitrary.” Their many styles are the reason they settled on the name Toto. In Latin it translates to “all-encompassing.”
Critics aside, I think there’s a lot to love about this album: solid playing, impeccable production, and super catchy melodies. You’ll find yourself listening to side two thinking again and again, “Wow, this song could have been another hit.” then— Bam! the opening chords of “I’ll Supply The Love” kick on and you smile knowing you’ve nodded your head to it a thousand times before, and you ask yourself, “What have I done to deserve this awesome moment?” Then you realize the truth— you don’t deserve this.
Okay, here’s full disclosure: Toto was the first band I ever saw live. Does that make me biased? Not at all. Actually, I’m one of the few who was able to judge them by their music alone because I saw them when I was in the sixth grade, when music carried no baggage, and when coolness was a foreign concept. I simply heard it and loved it.
Kenny Loggins- Keep the Fire (1979)
In which we find Kenny on a mystical, airbrushed beach adorned in wizards’ robes. This is proof that Yacht Rockers don’t always take their inspiration from the sea; sometimes they find it on the side of a customized van. In addition to letting us peek into his glowing crystal ball, Loggins plays for us his most eclectic (some might say disjointed) assortment of songs. The tracks are an even split between soft and rock. Further dividing the record are the styles, which range from boogie, to jungle rhythm, to lullaby.
“Mr. Night” is well known thanks to its appearance on the Caddyshack soundtrack, but the shining gem straight from the wizard’s hat is “This Is It,” the second powerhouse to come from the collective minds of Loggins and McDonald. Unlike their first collaboration, “What A Fool Believes,” this time it was Loggins who got to ride the insta-classic to the top of the charts. It’s also likely that this writing session is when Loggins and McDonald made their blood vow to never shave their beards.
Christopher Cross- Self-Titled (1979)
Cross found little support in his home state of Texas, so he took his talent to LA where he somehow bottled the lifestyle and let it pour slowly, all over the radio waves. His pristine voice was one of the first to be immortalized in ones and zeros, which is to say his self-titled album was among the first to be digitally recorded. In 1981 he sent soft rock sailing to new heights by becoming the only artist to win all of the Big Four Grammy awards: Record of the Year, Album of the Year, Song of the Year, and Best New Artist, famously beating out Frank Sinatra and Pink Floyd. All hail the skipper of Yacht Rock!
He wasn’t the first, and his style isn’t rooted in jazz, but Christopher Cross created the quintessential Yacht Rock album. It’s got all the criteria: Michael McDonald on backup vocals, A major nautical motif that culminates in the angelic, “Sailing,” and he’s got a sound that out-smooths the smoothest in the biz, like honey flowing down a flamingo’s throat. Compared to Cross, McDonald sounds like a shopping cart tumbling down a giant cheese grater. We also have this record to thank for a sketch on SCTV starring Rick Moranis as Michael McDonald.
Steely Dan- Gaucho (1980)
Described as "a concept album of seven interrelated tales about would-be hipsters." Gaucho was the only Steely Dan album released at the height of the Yacht Rock trend, coexisting with the scene they inadvertently fostered.
The recording process was plagued with difficulties: guitarist Walter Becker was hit by a car, his girlfriend overdosed, and he delved deeper into drug addiction. The album went over budget and also sparked a legal battle with their record labels. All this on top of the band’s ongoing battle for sonic perfection, which maddened many of the forty-two studio musicians that recorded for it. Their ability to demonstrate smoothness despite the rough seas of life is extremely Yacht Rockish of them, and the record still yielded one of their greatest hits, “Hey, Nineteen.”
Critics tend to agree that this record doesn’t reach the heights of Aja, saying things like: it embodies “the shellacked vapidity of their Los Angeles lifestyles,” and it lacks the “elegant aura” of their previous release. My ear still isn’t attuned to the differences, but their obsessiveness is obvious to me. This perfectionism led to the early use of a drum editing machine that cobbled together moments from dozens of takes, creating a drumline that their human drummer could not match. (Which happened to be Toto’s Jeff Porcaro.) Reflecting on their time in the studio, Walter Becker once said, “It wasn't fun at all, really.” Steely Dan hit a wall once they reached the dawn of the 1980s, and spent the most of the new decade on a long hiatus.
The Doobie Brothers- One Step Closer (1980)
The sun sets on the cover of One Step Closer just as the heyday of the Doobie Brothers was coming to an end. The Doobies had nearly extinguished themselves after their last album, and this effort seems like a halfhearted attempt to ride the wave of popularity they gained with Minute By Minute.
With the smoothification of the Brothers fully justified by their Grammy, Michael McDonald was once again at the helm crushing any resistance with his well-groomed facial hair. They had a moderate hit with the song “Real Love,” but having released nine albums in ten years, the Doobies were officially cashed for a number of years, not unlike their predecessors, Steely Dan. However, the negative circumstances surrounding One Step Closer doesn’t mean that it’s not a fine way to round out a Yacht Rock listening session.
Toto IV (1982)
After a sophomore slump and a junior junker (to coin a phrase), Toto managed to muster a collection of songs that sailed them to the pinnacle of their success. The solution to their losing streak was two-pronged: first, they reinstated the all-powerful sword and rings artwork, and logo from their debut, and second, they got smoother.
The six Grammy winning record produced three unstoppable hits: “Rosanna,” “Africa,” and “I Won’t Hold You Back,” and not a one was primarily driven by guitars. Only Toto could manage a radio hit out of a song with a keyboard solo straight out of Disney’s Main Street Electrical Parade. Of course I’m referring to “Rosanna” which is often falsely believed to be based on actress, Rosanna Arquette since she dated the keyboardist. The name actually comes from a swing-jazz drum pattern the band devised for the song that they called the “Rosanna shuffle.” Regardless of the name, when I was a kid I was struck by the singer’s conviction in the line, “I didn’t know you were looking for more than I could ever be.” and possibly for the first time, I realized that songs can be an expression of all types of emotion, even anger and dejection.
Toto’s success followed them into one of their next projects as most of the group played on Michael Jackson’s Thriller, and Steve Porcaro co-wrote the smoothest track of the bunch, “Human Nature,” cementing the King of Pop into the Yacht Rock family.
Michael McDonald- If That’s What It Takes (1982)
If there still exists a skeptic who wants further evidence that McDonald commandeered the Doobie Brothers, making them his backup band, I present his first solo album which sounds a lot like a continuation of his Doobie days. Yet by some miracle he actually manages to take things down a notch. It’s so smooth that the grooves on the record look like pools of hot tar.
He proved his hit-making abilities with “Keep Forgettin’ (Every Time You’re Near).” He also had the newfound freedom to use unnecessary parenthetical titles. Truth is, I think the album also reveals that as subdued as they may have been, the Doobies who weren’t Michael McDonald added some much needed flavor to his songs. Yes, Yacht Rock should be smooth, but you’ve got to stay awake at the helm or you’ll never get your boat back to shore.
Christopher Cross- Another Page (1983)
True to its title, the followup to Christopher Cross’s unbelievably successful debut sounds like a continuation of the first record, another page of the same chapter if you will. Considering its quality, that’s not a bad thing. In hindsight it was also a wise decision because when he did abandon the flamingo sound on his next album, Every Turn Of The World, he also abandoned most of his audience. He had the audacity to put a race car on the cover! But the flamingo returned on the one after that, and now the bird serves as a code indicating which of his records are smooth and pure Christopher.
Another Page had three Top 40 hits though it never had a chance of meeting the Grammy-crazy success of its predecessor. Few songs in the history of song singing can bring as much hope as “It’s Alright.” I highly recommend giving it a spin when you’re in need of some quick encouragement. It’s alright. I think we’re going to make it. I think it might work out fine this time. There, see how good that feels?
The record sleeve is an achievement in itself because it’s the most eighties thing that ever eightiesed.
Michael McDonald- Sweet Freedom (12” Single) (1986)
McDonald’s contribution to the Running Scared (1986) soundtrack turned out to be Yacht Rock’s last hurrah. It surfaced a couple years after the trend had set sail, and I suspect much of its success is a result of the video that was all over MTV that summer, and basically a trailer for the film. It takes place in some sort of beach bar that gets invaded by Gregory Hines and Billy Crystal’s smug face. McDonald plays straight man while the movie stars improvise sight gags.
As if Yacht Rock were bellowing its last gasp, the song hits hard on the nautical notes. It features steel drums, and the video is rife with maritime imagery. McDonald is actually wearing a Hawaiian shirt. However, as much as I'd like to imagine that this was Michael's proclamation of his Yacht Rock nobility, in truth, the beach motif is less an artistic choice, and more of a nod to the film.
I despised this song when it was still playing all the time. Then a couple years later a local news program started using the intro during their sports segment (It was also used in college basketball coverage on CBS). Once it was free of its context and of Billy Crystal’s face I was able to understand its tremendous appeal. Now, thanks to this 12” single, I own four different versions of it and I’ve been known to play all four back to back, much to my family’s chagrin.
Boz Scaggs- Silk Degrees (1976)
A multimillion selling granddaddy of the genre with its beachfront cover and a title named after one of the smoothest fabrics in existence. Its biggest hits were co-written by Toto member David Paich, while his fellow Toto mates appear all over the record.
The Eagles- Hotel California (1977)
You’d be hard-pressed to find a record with more of a chill ‘70s West Coast flavor, though the Eagles seem to favor the desert over the shoreline.
Pablo Cruise- Worlds Away (1978)
Few artists manage to make a nautical connection right in the name of their group. Basically, there’s Captain and Tennille, and these guys. Then they hammer it home with a palm tree in their logo, a sunset on the cover, and a title that suggest a boat trip! “Love Will Find A Way” is a bona fide Yacht Rock anthem.
Rupert Holmes- Partners in Crime (1979)
With one breezy tune known as “Escape (The Piña Colada Song),” Rupert Holmes beat Jimmy Buffett at his own game. (For the record, Buffett is not considered Yacht Rock. As the web series puts it he’s, "mellow, but not smooth. Kinda $#!tty.") But Rupert’s notion of an island escape is second hand. He seems to sing from the perspective of an average joe to whom the Yacht Rock lifestyle is more of a coffee break fantasy. The album’s lyrics sound like they came the journal of a college freshman venting his frustration with women, but his dorky sincerity makes you almost feel sorry for him. Who puts “If you have half a brain.” in a singles ad?
10cc- Motion Picture Soundtrack (1975)
The album is not the soft rock epic you might expect based on their hit “I’m Not In Love.” These guys are art rockers that happened to make a song that sounds great while holding hands in the sunset.
Hall and Oates- Private Eyes (1981)
In the Yacht Rock series, Hall and Oates are the antagonists, but they’re sort of like East Coast, Atlantic Ocean Yacht Rock since they’re from Philadelphia. They’re more influenced by Motown than by jazz, but still, they’re smooth players who have been listened to on more than a few boats.
July 28, 2014
My grandpa could put the name of your business or organization on anything— mostly cheap plastic things like magnets, coasters, key chains, pens, and balloons. He was able to feed his family one gross of custom printed ice scrapers at a time. When I was a kid, his home office was a wonderland of catalogs, salesman kits, and product samples. Over the years his products became increasingly newfangled as the novelties got more novel in an effort to boost their attention-getting powers. He always had extra goodies so after every visit we would return with a bounty of new knick knacks that found their way into our kitchen drawers and our everyday lives. These items promoted stores we'd never heard of that resided in far away towns we'd never visit, but that mattered not, because the potholders protected our hands, and the chip clips kept our Cheetos fresh.
One of the joys of my visits was flipping though grandpa's binders of product ads. As is the case with many wholesale operations, his vendors promoted their new products with single, hole-punched ad sheets so that he could customize and update his personal master catalog. The items inside were things that wouldn't typically get the full page, full color treatment. This made the experience unique, and I always appreciated getting to peek behind the curtain of the retail world.
Luggage tags and key fobs must have been a hot seller for my grandpa because the Tag-Master logo became very familiar to me...
I'm not sure how well they sold, but one of the staples of my grandparents' house were these "Coinsters" coasters, which were usually covered with a huge glass of sweet iced tea wrapped in a paper towel.
Our car was always equipped with a litterbag. The holes at the top would fit over the door locks so they'd inevitably fall off when you pushed down to lock them. The other option was to hang them from the knobs on the car's window roller-uppers. I'll never forget the feeling of the stuffed bag of debris whipping around anytime I tried to roll down my window.
Thanks to ebay, and one powerseller in particular named "powerrangers," I've been able to relive this pastime of perusing old ad sheets. I've handpicked some of my favorites from literally thousands of listings, and shared them here.
Now that I'm looking at them through the eyes of a graphic designer there's even more for me to ponder. The layouts are usually stark and utilitarian. They are almost un-designed, yet there are still some typefaces and subtle flourishes and color pallets to take in (some calculated, many not at all). One thing that I'm drawn to are the backgrounds which are often monochromatic voids, simple, yet better than white. But that's enough of me acting like there's some sort of academic reason to look at these. They are pure eye candy for more reasons than I can name. So start looking.
Oh, no! You mean the gigantic hideous clown face has been discontinued?
There may or may not be an unfortunate name among these.
Igor The Monster is the clear winner here.
Everything about this is so right.
Ever notice that some products look very enticing when in bunches, but when you come away with just one it feels like a letdown?
Hats off to Classy Glass who put together this spread complete with peanuts and a mysterious dark jungle. I wonder whose idea it was to dump the icy liquid on the table?
I'm very fond of this Sun Packer ad. It goes to show how some simple dots and a cool typeface can make a cooler seem glamorous.
Ah, the Howard Johnson color scheme is always welcome. I also love how they made the asterisk on "Coffee pot and casserole not included" into a cool mid-century style starburst.
Everything about this image brings comfort to my soul.
Even gumball machine charms need to be advertised!
I can't believe this existed...
Just typing this description is going to be fun—Vintage over-sized inflatable advertising displays
A five foot dedicated Wacky Straw display for your store? They wish!
What a glorious dream, to be touring some vacationland, to enter a souvenir shop and come face to face with this neatly arranged assortment of Impko products.
Or how about this glorious dream? You're a kid, it's October and you're walking into a store. There are footprints on the floor that say "This way to lucky box." You follow them to find a giant toy-filled Jack-o-lantern!!
The giant toy-filled stocking, rocket, and Easter bunny are all incredible, but they can never compete with the Halloween-related dream.
From what corporate hell did this emerge? I would spitefully dial some long distance numbers using the exposed keys...
My grandpa's binders didn't usually have actual toys, but that doesn't stop me from appreciating this assortment of toy ad sheets...
It's not often that copy writers get to use the terms "disfigured face" and "sinister acts of terror" in the same spot.
It's never too early to teach kids about the sex appeal of fast food.
The Snap Fit line from, I believe 1974.
This is like a glimpse into an alternate reality where novelties get the marketing attention they deserve.
I like to imagine that this appeared in Time Magazine.
You can keep your Farmville and Candy Crush, these are portable apps, Grandpa Style!
Today I am thankful for witnessing the massive furry owl.
The "Superman II tray / Lipton's Noodle soup" combo nursed me back to health countless times.
Welp, you won't be seeing anything better for the rest of the day, that's for sure.